Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your ...

In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase ...

One crucial distinction a business must understand is the difference between lead generation and branding. Many companies do ...

Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality. In a world ruled by algorithms, SEJ brings ...

Real estate pros can grow their network with online giveaways, client events, referral gifts and face-to-face connections.

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research ...

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense ...

Following the launch of its AI-powered lead qualification system, ZoGrow Media plans to refine its AI algorithms further, ...