LEGO must think girls are dumb as bricks. ... Her tweet on Dec. 14, which has received over 3,500 likes, was met with an onslaught of similarly disappointed parents and LEGO fans.

As part of their vow, LEGO said they will remove labels saying "for girls" and "for boys" on their toys to ensure that "children's creative ambitions — both now in the future — are not limited ...

Lego on Monday vowed to rid its toys of “gender bias and harmful stereotypes” in a push to make them more accessible to girls.. The world’s largest toymaker has already stopped labeling its ...

To help champion and celebrate girls' creativity, LEGO® Stores in the UK & Ireland are hosting fresh MAKE & TAKE events on 12 July from 10:00 to 12:00 and 13 July from 12:00 to 14:00, where kids can ...

Lego announced a commitment to rid its toys of "gender bias and harmful stereotypes" following a survey that showed parents still treat girls differently. 76 percent said they would encourage Lego ...

While Lego did not describe any specific edits to its products going forward, it released a new campaign called “Ready for Girls” that celebrates female creativity, featuring an 18-year-old ...

A wall of Lego minifigures is encased inside the lobby of the Legoland Hotel in Goshen, N.Y. on Aug. 6. The Danish company is pledging to remove harmful stereotypes from its products and marketing.

THIS WINTER, Lego, the toy company that has inspired many an engineer, unveiled a line of blocks called Lego Friends, aimed specifically at girls. The bricks come in pastel colors, the figurines ...

Lego A/S’s Friends line is the first success the toymaker has had with new products designed specifically for girls in as many as 20 years, the company’s chief operating officer said in an ...

LEGO sets cater to a wide range of interests and themes, including those traditionally associated with girls, such as princesses, animals, and creative playsets.