Nonprofits usually begin with great focus, energy and a statement of goals. Mission and purpose are clearly defined.

Reviewed by JeFreda R. Brown Fact checked by Suzanne Kvilhaug While some large and successful companies are privately-owned, many aspire to "go public." An initial public offering (IPO) represents a ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.