LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access ... That could involve refining audience targeting, modifying ad creatives, adjusting bid strategies, or fine-tuning ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Discover LinkedIn's latest guide on mastering marketing measurement to optimize your campaign strategies effectively.

LinkedIn usage went up 26% between Q1 and Q2 of 2020 ... She has 15 years of experience in integrated marketing communications program strategy and implementation.

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 years of experience in leadership roles at some of the world’s ...