Ultimately, LinkedIn now serves as a platform to promote a personal, professional brand. And there's no better way to sell yourself than with a clear and concise summary.

The ideal LinkedIn summary shows your background in a way that's authentic and engaging. See this roundup of great LinkedIn profile summaries for help getting started.

LinkedIn is a great tool for discovering job opportunities. So, here's five tips for crafting an engaging LinkedIn profile summary that will get you noticed.

LinkedIn used to be corporate speak, now it’s conversation. So use your summary to engage. Leslie Douglas, vice president of sponsorship at Sell Better, shares personality in her summary.

P.S. In your summary, numbers are worth a thousand words. One other technique that’s important to incorporate into your LinkedIn profile, especially in the summary, is the use of numbers.

The summary is arguably the most difficult part of your LinkedIn profile to create. That’s because there are no clear guidelines on what works best. Only one thing is certain.

Some significant, others … not so much. The LinkedIn Background Summary is one such offering that can be used to highlight career details and build a more effective professional profile.

The summary, however, tells me about you as a person. It's the place on your LinkedIn profile where you tell your story -- your career path, transition from the military, goals and results.

Think of LinkedIn summaries like bait; if you can't attract and hook potential clients with your summary, you'll never get them in the boat to check out your full profile.

Here are three examples of excellent LinkedIn summary statements: Nicole Williams: "Growing up watching my mom hate her job, it didn't take long for me to make the connection between the job we do ...