A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.

Walmart unveils new logo for the first time in almost 20 years — shoppers are stunned by brand ‘refresh’ By Brooke Steinberg Published Jan. 14, 2025, 9:13 a.m. ET ...

The "brand refresh" of Walmart's identity includes some nods to its past. By NBC New York Staff • Published January 13, 2025 • Updated on January 14, 2025 at 8:28 am ...

5. Keep It Simple Often, business owners try to make a name or logo too intricate or complicated. Instead, think through how the name and logo will be used—including in different contexts.