The "brand refresh" of Walmart's identity includes some nods to its past. By NBC New York Staff • Published January 13, 2025 • Updated on January 14, 2025 at 8:28 am ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Walmart unveils new logo for the first time in almost 20 years — shoppers are stunned by brand ‘refresh’ By Brooke Steinberg Published Jan. 14, 2025, 9:13 a.m. ET ...

The new logo and sonic brand will begin rolling out across all supported platforms, including in the Tubi user interface, starting Wednesday, Feb. 28.

A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

5. Keep It Simple Often, business owners try to make a name or logo too intricate or complicated. Instead, think through how the name and logo will be used—including in different contexts.