It was the Google logo and it had these two incredibly sad clip art pumpkins in the O’s.” He: “It’s a Halloween logo!” She: “Are those clip art?’” He: “Yeah, I found them on the Web.

Quietly unveiled last week, First Round’s new identity, courtesy of Pentagram, is a big step up. “The old logo looked like clip art,” laughs Pentagram partner Natasha Jen, who led the rebrand.