FIFA launched its brand and campaign for the 2026 World Cup in the U.S., Mexico and Canada, but the simple design drew criticism from soccer fans.

05-25-2023 MARKETING INNOVATION FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports FIFA’s generic branding had soccer fans saying that AI could have done better.

The International team is rocking a new logo en route to an early lead over the Americans at the Presidents Cup.

New York City Mayor Eric Adams and New Jersey Gov. Phil Murphy were in Times Square to unveil the official logo and brand for the FIFA World Cup. The World Cup logo is an important symbol.