Here are a few ways in which your logo design can transcend the fundamentals. This first component may not be so much about ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. When it comes to logo design, experts in ...

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

The Yellow logo represents something that has become foreign in today’s world of branding, where characteristics like charm, whimsy, and weirdness seem to be in short supply.

Derek&Eric. The company, which launched in 1999 and was bought by Coca-Cola in 2013, felt its branding had become fragmented ...

Brands undergo logo redesigns all the time. In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...