Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility ...

The market for promotional products—swag, knick-knacks, trinkets, and leave-behinds—amounted to an astounding $25 billion in 2022. This number serves as a testament to the immense market for branded ...

Whether you realize it or not, promotional products play a huge part in our daily lives. Maybe it’s the pen at the bank we used to sign a form. Maybe it’s the little stress ball we clutch during ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at cmilbran@buffalo.edu. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Successful big and small businesses can attest to the fact that using promotional products often result in more sales and better ROI. Every business owner wants to grow at a rapid rate and still ...