The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

Adobe has started using a new wordmark in its branding across the company’s most recent promotional videos for its generative AI apps, though it probably isn’t replacing the actual logo.

Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.