What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the ...

But today, I’d like to focus on another aspect of brand loyalty: content marketing. I firmly believe content marketing is one of the best ways to build loyalty among new and existing customers.

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Legacy brands struggle to maintain relevance with digital-native audiences. Nipun Taneja's Vibe Marketing, powered by Vibelets.ai, leverages AI to create real-time, emotionally resonant marketing ...

The 2025 edition features 51 open categories, welcoming back fan favourites while adding a wave of fresh and timely additions ...

Early loyalty programs gave players redeemable paper tickets. The future of loyalty marketing in Las Vegas continues to be much more technology-based.

Loyalty management: Design and launch engaging marketing campaigns for the hospitality sector. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

The best loyalty program marketing of 2024. Verizon, McDonald’s and Marriott were among the brands looking to drive sign ups this year. By Erika Wheless. Published on December 05, 2024.

Invest in the most valuable customers. A successful loyalty strategy aligns with a brand’s financial objectives. If loyalty budgets are impacted by recessionary cutbacks, look for ways to focus ...