What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.

Since Trump is requiring loyalty tests of his political appointees, we should consider the meaning of loyalty. We generally think of loyalty as a positive thing and it surely is when we speak of ...

Investopedia / Michela Buttignol Companies rely on a brand-loyal consumer base and repeat purchases to grow revenue. According to Harvard Business Review (HBR), companies with high scores on brand ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

The sports industry has a rocky past with loyalty programs, in part because it tried to shoehorn what has worked in the ...