Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.” What this means.

Loyalty programs across the globe have been growing at a rapid rate, with a market value of $5.6 billion in 2022, 23% higher than in 2021. According to projections, the value is estimated to grow ...

Looking beyond the horizon — how to break free from nosediving airline loyalty programs and chart a smarter course for earning travel rewards. Christy Bieber. April 17, 2025 at 6:47 AM.

Award tickets on American and other airlines can also vary based on the time of year. For example, it cost 126,000 frequent flyer miles for a roundtrip ticket in standard economy on American ...

Looking for ways to earn—and spend—loyalty rewards program points this month? We've got you covered with promotions from airlines, hotels, and credit cards.

Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

Do loyalty programs actually create more-loyal customers? In a recent study, researchers analyzed two years of purchase data from more than 10,000 customers at a top U.S. retailer to explore how ...

Successful loyalty programs prompt desirable customer behaviors, keep people engaged, and generate a high ROI. Underperforming programs suffer from issues such as poor economics, lack of customer ...