The retailer's SmartRewards platform now includes several personalized features aimed at creating a more intuitive shopping ...
Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...
HotelTonight was founded in 2010, and Airbnb acquired the brand for a little more than $400 million in 2019. Specializing in ...
New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.
The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...
The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...
As Chestnut Market rolls out its rewards program this spring, Abigail Cerra, manager of marketing, loyalty and communications ...
If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the creation of some of the products and companies consumers love best.
Shoppers Drug Mart launched its Optimum program 25 years ago, and it quickly became one of the biggest customer loyalty programs in Canada. It has since expanded to include Loblaw-owned grocery stores ...
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