Inside Netflix and AGBO’s Retro-Futuristic, Robot-Filled ‘Electric State’ Marketing Campaign
The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...
Beyond The Brand: The Rise Of Product Marketing In The Modern Age
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
Three Keys To Designing An Impactful Marketing Campaign
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
Making smarter marketing moves: Data-driven decision making in marketing campaigns for public mining companies
Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.
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Priceline’s Latest Campaign Uses March Madness to Tap into Sports-Driven Travel
The latest marketing campaign launches a week before the college basketball tournament, tapping into a growing market for ...
Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is standing by its DEI policies and launching a multicultural marketing campaign aimed at attracting Black consumers, ...
Boston’s new pro women’s soccer team ditches name after marketing flop
After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...