Companies that knew who they were before AI are gaining leverage. Companies that never did are feeling suddenly invisible. AI ...

Most business owners don’t have a marketing problem. They have an expectation problem. I work with companies that have been ...

The growing tensions between current market positioning and sentiment are creating “reluctant bulls” among investors, said Scott Chronert, head of U.S. equity strategy at Citi Research. According to ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...