What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

Over the past decade, I have designed, commissioned, and analyzed dozens of market research surveys. They have varied on virtually every dimension. Some were short with a handful of questions. Others ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Results for the survey are based on a mix of telephone, face-to-face and online interviews conducted under the direction of Gallup, Langer Research Associates and Social Research Centre. The results ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

London-based Terapage uses dynamic AI probes to help organisations gain deeper and more authentic insights from open-ended surveys quickly. Understanding behaviour involves more than just numbers; it ...

Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden. What is less often examined is how healthcare ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately, your brand. Soliciting survey data can help brands determine how their products and ...