Segmentation lies somewhere near the middle of a continuum of marketing strategies that range from mass marketing—in which a single product is offered to all customers in a market—to one-to ...

The Idea in Brief Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise.

The first step in market segmentation is to define the total market for the product. Purchasing patterns and needs are important factors to consider. For example, the total market for a book on ...

If your product or service dominates the market at large, segmentation doesn't offer many advantages. For example, if you own the only bakery in town, your goal probably should be raising general ...

Some solutions may make far less sense for a manufacturing plant operating a single shift, for example, than one operating three. Segmentation is also much more than just the industry delineation.

What is income segmentation? Income segmentation considers how much people earn and how much disposable income they have. This is extremely important for certain products. For example, a business ...

Market segmentation for law firms can help inform content strategy. Client Tiering Client tiering is a means of segmenting your clients based on how well they match your business goals.

But are you getting the most out of market segmentation, or are you leaving money on the table? Here are seven common market segmentation mistakes to avoid. 1. Not having clean data Basing decisions ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak ...

Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation. PC gaming machines are another example of segmentation.