The written document that describes your advertising and marketing efforts for ... is only useful if it's put into action. The final section of your plan includes a brief breakdown of the costs ...

Getting the word out about your small business can be tough. That’s where the Marketing Made Simple workshop comes in!

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

To create a complete marketing plan, one that drives near and longer term marketing action, I need only four colors as well. Those colors are created through a set of analyses that we perform: Now, I ...

Verizon's "responsible marketing action plan" includes: The company already has a diversity fellowship program for entry-level talent and quotas for its ad agencies. The point of the new plan is ...

"The Rutgers Center for Marketing Advantage, Advancement, and Action (CM3A) aims to bridge cutting-edge academic research with real-world applications, providing insights, strategies, and solutions ...