And a major tool in the content marketing arsenal may be one that many of you have heard of and visited, but perhaps have not used to date - SlideShare. As per their own site, SlideShare is " the ...

If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept marketing secrets. “SlideShare has migrated to the top ...

A marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action ...

Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for ...

SlideShare is another powerful way to get a greater ROI from your content marketing efforts. “I would also suggest including quotes from influencers or mentioning companies that you can tag for ...

This is not the first time that LinkedIn has had paid features on SlideShare: the business introduced Pro-tiers to its service in 2010, and after LinkedIn acquired the company in 2012, SlideShare ...