To get feedback, you first need to collect data, which marketing analysis can benefit from. Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the ...

Marketing Intelligence and Real-Time Campaign Monitoring, Powered by Snowflake, will enable joint customers to unify fragmented marketing data across sources and teams and ensure campaign compliance a ...

Both tracks focus on understanding the impact of marketing activity on consumers and firms ... Brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel ...