Operating in this fashion allows Marketers to effectively tether their measurement data to key business outcomes. When done well, the links between activities and outcomes form a metrics chain, ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

However, further data analysis revealed that the influencers of the decision-makers were the key to our success. By redirecting our marketing efforts toward these influencers, we achieved ...

Market Data as a Service (MDaaS) is emerging as a cost-effective alternative. By leveraging managed services and economies of ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

UBS surveyed secondary investors and analyzed transaction data to delve deeper into ... Reference to market analysis refers to a survey that UBS conducted to solicit feedback on secondary market ...