Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Competitive analysis is all about using a competitor’s strengths to evaluate another business’s weaknesses and capitalizing ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Both tracks focus on understanding the impact of marketing activity on consumers and firms ... Brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel ...

Today’s marketers – particularly for SMEs - are finding that long-term gains are lost in the pursuit of undefined 'vanity ...

By using predictive analytics to study user behaviors and actions, an organization can detect activities ... to launch a marketing campaign, basing predictions on an analysis of data collected ...