The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Back when media consisted primarily of three or four television channels, the daily newspaper and local radio, companies had a captive audience for their advertising. Take TV spots, for example. In ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Inbound marketing is a business strategy that centers around ...

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at ...

Artificial intelligence is drastically changing the way people search, and that means the online advertising business has to evolve. Fewer users are clicking on links to websites, and more are going ...

Oct. 4 -- We asked if you've seen any advertising that you consider insensitive or tasteless in the wake of the attacks on the United States. Here are some of your responses: Auto Ads Once commercial ...

Pedigree on Wednesday launched Adoptable, an initiative that combines proprietary artificial intelligence (AI) with the brand’s global media reach to create more engaging ads for shelter dogs, per ...

It is often incorrectly assumed that alcohol companies operate with unchecked freedom when it comes to advertising their products.imageThe alcohol industry – a sector supplying jobs to half a million ...