MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution and big data in general. This in turn ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

AI isn’t replacing marketers—it’s redefining roles, skills, and hiring priorities. Learn how hybrid marketing roles and human ...

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? To find out, Moz and Fractl analyzed 75,315 job listings posted on ...

How to make a career change into the world of big data, business intelligence and analytics. Dreaming of a career in data analytics? Or are you already in the role but looking to progress? Your goal ...