Marketing is sometimes dismissed as a superficial pursuit – but its core principles might just be key to improving mental health at work. Effective marketing listens to its customers, creatively using ...

Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the ...

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online ...

Internet marketing is not about a big idea, compelling graphics, and a killer catch phrase. Those are the marketing tactics that bring consumers to the Web site with their interest and questions to ...

Sega Europe brand director of Searchlight Rowan Tafler believes that building a solid underlying structure for a marketing campaign is the first step to success. Taking to the virtual stage at PGC ...