Sellers without inventory-minded marketing give away a budget for nothing. The marketing budget as a percentage of a firm’s revenue can vary between 6% and 20%. At this stage, the optimal marketing ...

A fractional CMO generates the greatest ROI by attaining optimal revenue growth. To do so, the CMO must develop coordinated marketing strategies that drive the end-to-end execution of marketing ...

To solve a marketing programming problem, we need a model that describes the mechanism underlying the marketing problem or phenomenon, and an optimization algorithm that searches for the optimal ...

Set your goal The US accounted for 75% of global marketing spending on influencers in 2023; clearly, US marketers believe the results are worth the spend. But before partnering with any influencers to ...

This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts.

The report, titled “Outcome-based Marketing: The Case for a Perspective-Shift in B2B,” surveyed 152 US-based CMOs and VPs of marketing as well as 51 CEOs, COOs and CFOs working at B2B organizations ...