A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

A new report finds that just 18% of small business owners are 'very confident' that their marketing is effective, down from ...

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — ...

To make every marketing dollar count, small businesses will want to avoid these mistakes when promoting their products and services. Many, or all, of the products featured on this page are from our ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

Michigan companies like CURE Auto Insurance, BetMGM and Henry Ford Health say athletes really resonate with customers.

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...