Artificial intelligence (AI) is one of the hottest topics in marketing right now. Raj Venkatesan and Jim Lecinski recently published a book entitled “The AI Marketing Canvas: A Five-Stage Road ...

Canvas fingerprinting has been around since 2012 but has only recently gained attention, thanks to the paper The Web never forgets, which revealed that over 5,000 of the top-trafficked sites ...

Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they ...

Raj Venkatesan, co-author of “The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," shares insight on how marketers must upskill to address the ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! The new book The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing provides a ...

In-person events accounted for nearly 20% of all marketing spend in 2015 according to new research by Forrester¹, and that year nearly 30% of marketers admitted that they treat events as one-off ...