In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

3. Consider your marketing funnel. As a startup, you’ll need to invest in awareness as you’re starting from scratch and few people have heard of your company or product.

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the ...

Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This ...

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

A spotlight on streaming. Marketers know that streaming is where the audience is, and they’re adjusting their marketing plans accordingly. In fact, the 2023 Nielsen Annual Marketing Report found that, ...

Top Of Funnel Strategies. Tactic: Lead your top-funnel activations with videos to drive awareness & recall. ... A sense of overall CAC to help assess the overall health across marketing channels.

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing ...

Where marketing relies on data driven decisions and omnichannel access, the demand for automation keeps campaigns agile, ...

The pharma marketing funnel is, broadly speaking, three stages: Upper, Middle, and Lower. Each stage has its own goals and tactics, based on proximity to actual diagnosis and treatment. The Upper and ...

Influencer marketing already requires that creative be uniquely designed, for it is a platform, and not just in terms of format, but also tone and content. That filter needs to be considered in ...

Data have also enabled refined channel strategies that improve the customer journey, resulting in significant improvements to marketing lead quality and recruiting contract conversions. (Photo ...