Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Ever feel like your marketing communication project is stuck in a rut? You’re not alone. Many businesses grapple with keeping ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Susan Theder is the chief marketing and experience officer at FMG Suite.

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

The Enrollment Marketing and Brand Strategy team crafts the university's brand and ensures its use aligns with UMass Lowell’s strategic goals. This team develops and deploys messages across a variety ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

After 14 years with the Kansas City Area Development Council, Jessica Palm left her role at the end of January to launch ...