For marketing and customer experience (CX) in particular, digital transformation paves a customer-centric foundation for tangible, shorter paths to value while transforming how a company engages ...

AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.

Finally, one of the most powerful marketing advantages of having a value-based strategy is your customers. When value is kept front and center, customers have a clear view of the utility they ...

Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and delivery of tangible results. Here are five marketing approaches that ...

Hailey, ID / Syndication Cloud / July 16, 2025 / Scale Hawk Media Group Key Summary Authority Building: Content marketing ...

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 ...

Either extreme leads to misalignment. True alignment—the kind that creates sustainable value—happens when we treat the present and future not as separate concerns but as a continuum. Three Principles ...

Michel studies marketing and strategy at the Switzerland-based business school. Through his research, he created a framework for defining the value of your innovations.

The study, forthcoming in the Journal of Marketing, is titled “ How Consumer Orchestration Work Creates Value in the Sharing Economy ” and is authored by Daiane Scaraboto and Bernardo Figueiredo.

Most sales leaders are obsessed with the sales pipeline. They also typically place on marketing the imperative of generating leads to fill the pipeline onto marketing departments. Many sales leaders ...

Digital Marketing & Ad Tech News 3 ways NFTs can create consumer value New research from The Harris Poll and R&CPMK identifies strategies for marketers to increase revenue and awareness ...