Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.

The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement ...

mathematical modeling, stimulus controls, statistical controls, historical experience, quality-assurance standards, etc., tend to make the data very precise. Noise tends to be minimal. 3.

For AI developers and industry leaders, effectively leveraging public data can be the difference between breakthrough ...

New Models of Marketing Effectiveness analyses the database of entries from the IPA Effectiveness Awards in order to assess the effectiveness of traditional integration, and the question of whether ...

Comprehensive data for buy and sell orders or quotes across ... Bloomberg Standard Condition Code (trade type) and the new Market Model Typology standard maintained by the FIX Trading Community ...