Leaders need to recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Google Analytics focuses on user sessions and uses different attribution models (e.g., last-click, first-click, or data-driven) to assign credit within a session. The pros ...

Affiliate content. Discover how AI may be reshaping marketing campaigns by turning complex data into actionable insights, ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

At the forefront of Generative AI-based business decision making, Large Market Models (LMMs) have emerged as groundbreaking GenAI innovations that are actively reshaping business strategies.

The Next Generation Of The Marketing Mix Model - 03/07/2025. Former Dentsu, ... Arima guides the agency as to what data to pull into the model, and Butler says the cost is much less.

Models trained with distorted or unbalanced data can lead to biased results and biased decisions. Entire groups of people may be disadvantaged, based on gender, origin social status or other factors.