Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Definition of Retail Marketing. Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company's products. This is different from other types of ...

Marketing Mavens make up 26% of respondents, with their marketing skills emphasized over technology. Mavens specialize in building marketing programs using expertise in marketing strategy, strategic ...

There are powerful implicits in this six-word marketing definition. First, customer selection is central to this definition, but not mentioned or emphasized in the AMA, WMA, and CIM definitions. If ...

Marketing Defined I define marketing as a continuous, closed-loop lead-generation process: Define demand, Profile and identify specific groups most likely to experience- and act on that demand; ...

Seventy-five percent of advisors with a defined marketing strategy are confident that they will meet their practice growth goals over the next 12 months, compared to only 41% of advisors without a ...

Mountain Dew Kickstart developed the PuppyMonkeyBaby marketing campaign and debuted a commercial for it during Super Bowl 50, which peaked with ratings of 51.0 /73 during the 10-10:15 p.m. ET range.