WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

The 2025 Advertising Outlook Report was informed by a recent survey of nearly 700 marketing professionals. It includes a foreword by Brian Wieser, CEO and Principal of Madison and Wall ...

Recently, we have witnessed brands that have undergone significant brand changes that have sparked considerable backlash, dividing the population, especially amongst those in marketing and advertising ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...