As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

It impacts customer attitudes and behavior, and can be a powerful marketing tool. I talked to Randi Stipes, CMO of the Weather Company about the forecast for weather-related marketing. An excerpt ...

Accurate patient flow forecasting enables pharmaceutical companies to optimise drug development and production. This leads to more available therapies and, inevitably, reduced drug prices.