Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth ...

Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping businesses attract, engage, and convert customers more efficiently.

Now more than ever, B2C brands need functional, automated marketing funnels that cover awareness, interest, desire, intent, evaluation, purchase, loyalty and advocacy.

1. Awareness: The first part of the funnel involves creating a presence for your business. At this stage, the aim is to create interest in your product by introducing prospects to it.

A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy.

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

How community influence flips the funnel With community influencer marketing, the journey no longer begins with awareness; it begins with trust and advocacy. Here’s how: ...

2. Drop something exciting in a lead’s inbox. In the middle of your funnel -- the evaluation stage -- it’s important to further pique a prospect’s interest.

An entertainment-first, commerce-second approach combines content and community to create a highly immersive shopping experience. Unlike the linear funnel of awareness, interest, and action, TikTok ...

While you map out your B2B marketing funnel from awareness to consideration to conversion – consider all touchpoints, channels, email nurturing, and conversion criteria.

There are on average five or more people involved in any given B2B purchase, so marketers need to scale their content funnel efforts to address each decision-maker’s needs.

Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.