In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

ABM in 2025 focuses on hyper-targeting high-value accounts with AI, intent data, and personalized multi-channel campaigns, ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever ...

When it comes to marketing, however, most of these companies are running a dark-ages plan. Despite revolutionary products, it’s all performance... We’re long-term subscribers to WARC and it’s a tool ...

The flywheel model is a cyclical interpretation of the ... For retailers in particular, this means that the marketing funnel needs to evolve into a consumer-centric flywheel when it comes to ...