Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

I was struck by the way many professionals and marketers ranked the importance of their firms' strategic marketing goals. Many professional firms (at least among our study's 377 respondents) have too ...

Those concepts are at the heart of a MarketingProfs Master Class, "A Marketer's Field Guide to Financial Goal Setting and Measurement," kicking off May 11 with expert instructor Samantha Stone. Stone, ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

It’s the kind of purchase worthy of strategy. The concept of “goal-based marketing” is easy to understand. The strategy links the sale of crops or livestock to a goal for your business.

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

Kansas State University beef cattle geneticist explains how marketing endpoints influence purchasing decisions.

Ask me anything! SearchBot is thinking ... To reach your brand’s social media marketing goals, you need a plan. You have to create the right content for the right audience and post it on the ...

In addition to treating sales and marketing as parts of a unified revenue team with shared goals, it’s crucial to develop common objectives and KPIs that align both teams, Surrette said.

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...