Data Marketing Poses Significant Implications for Health Plans Regulation Jon Breyfogle, Tamara Killion, Matthew Lanahan Groom Law Group, Chartered + Follow Contact ...

B2B marketing trends like the maturation of marketing automation software and the rise of inbound marketing drove notable M&A and VC transactions throughout 2012. Eloqua was acquired for $871 million, ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to contend with a slew of developments in 2024 that will become more of a force in ...

Every day there are new platform intricacies and changes that affect the influencer marketing industry, and it’s nearly impossible to stay current with it all –success on today’s platforms.

Marketing Implications for the Rise of Smart Speakers and Earbuds With smart speakers and earbuds, a new type of liberation is taking place.

We investigate the implications of Facebook's new 'Like' button on B2B brandsThe 'Like' button, an element of Facebook's larger Open Graph API announcement, is part of the next chapter in web ...

The big question for the industry is: what can we offer people to convince them to let us use cookies? And we’ll find this answer in the near future. By Oleg Egorov, CMO, Flowwow Implications of ...

This track invites papers on a wide range of topics related to digital and social media marketing that includes: Customer engagement on different digital platforms, Impacts of new technologies and ...

Marketing Implication: Defining Attributes are the marketer’s equivalent of “hot buttons.” The older we are, the more hot buttons we have. This change is good news and bad news for marketers.

Taligence’s Q2 2025 U.S. Marketing Jobs Report offers a nuanced view of a cooling national job market, with implications that ...