With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

As the Skift India Forum will feature executives discussing the country's travel industry, we examine its biggest challenges.

This is a one (1) unit course. Most engineers think that marketing is more art than science and make things much more difficult than necessary. "A good product will sell" are pretty common words from ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

While mobile marketers? privacy practices are in the hot seat recently, they should should be careful to not overlook a handful of other legal issues that could affect how they conduct business. This ...

Data collection and statistical analysis of quantitative data will also be emphasized. Specific pharmaceutical marketing research issues like pricing, promotional effectiveness, patient and physician ...

MUSAHAB SHAIKH ...

Specifically, his works focus on combining structural modeling and Bayesian estimation methods that appropriately investigate digital marketing issues in the following substantive areas: (1) status ...

Data collection and statistical analysis of quantitative data will also be emphasized. Specific pharmaceutical marketing research issues like pricing, promotional effectiveness, patient and physician ...