As HBO Max morphs into Max next month, the onus is now on the marketing teams inside Warner Bros. Discovery to get the word out. While talk of a combined HBO Max and Discovery+ streamer has swirled ...

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

HBO and Max Multicultural Marketing Chief Jackie Gagne has departed from her role at the company after four years, having worked for the brands in some capacity for more than 13 years. The company ...

How are you looking at marketing Max, given the new name is a word that’s pretty impossible to “own” as it’s a commonly used word? We knew going into it that ‘Max’ could be very generic, but we did a ...