Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations. What started out as a fun way of ...

Meme marketing might not be for everyone, but for some target audiences, it might just do the trick. In a world of ad blockers and fake news, customers are increasingly wary of direct advertising ...

Today’s teens are uniquely equipped to tune out ads. For a while, Instagram influencers seemed like the perfect solution, but the sponsored influencer posts that flooded social media lacked ...

Nobody thought it was possible but last weekend, Universal’s “Cocaine Bear” nearly gobbled up “Ant-Man” at the box office. Much of that success can be linked to its ingenious meme-driven marketing ...

In trying to reach a younger demographic of up-and-coming consumers and business owners, including millennials and Gen Zers, it's important to speak their language and use forms of communication that ...

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The ...

Over the past two decades, marketing has transformed, with brands using memes to connect with tech-savvy, environmentally conscious audiences. Memes boost brand personality, offer cost-effective ...

Here’s the million dollar question: What is it that turns an idea into an internet meme? First, a definition: Memes – and particularly internet memes – refer to a story, a quote, a phrase, an image or ...

Collage by Shubhra Dey While memes have been flooding our ‘socials’ for years, it was only during and after the pandemic that they became the language the internet wanted to use. In 2022, consulting ...

The marketing industry went through numerous challenges in the past decade, as journalism, technology and different social ideologies influenced customers. Today, social media is the main ...