CHICO — I had an enjoyable time visiting digital marketing agency Method Marketing this week. The performance-focused agency was founded in 2016 by Chief Executive Officer Wes McMahon, a Chico State ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

Not all marketing is created equally. In this video for our series $0 to $1,000, ecommerce pro Trevor Chapman shares the difference between query-based and disruptive marketing, along with what ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Journal of International Marketing, Vol. 29, No. 3, Special issue: Data and Methodological Issues for New Insights in Global Marketing (SEPTEMBER 2021), pp. 7-22 (16 pages) Common method variance (CMV ...

The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A ...