For example, if your overall goal is to increase brand awareness among the 18-25 demographic within 1-year, then your milestones may be listed as follows: “increase Likes on Facebook page to ...

Milestones also propose important deadlines that the marketing staff must meet, the budget for each portion of the plan, the manager in charge of each aspect, and sales goals for each aspect.

For example, your marketing plan may call for an increase in market share from 10 percent to 15 percent of all products sold. During the plan's timeline, a milestone may be seeing a three percent ...

Other examples include strategic partnerships, market penetration, raising capital, and financial metrics. 4. Set and track marketing milestones.

Laying the groundwork for success means understanding the variables that shape the journey and the key milestones along the way. The Variables That Shape the First-Party Data Journey Although every ...

In honor of the latest digital marketing milestone, here are three reasons why digital marketers have more opportunities to win this year and beyond: Social Media Innovations We’ve watched as ...