Following are five categories of audience segment attributes that are used in mindset segmentation: Through mindset segmentation, marketing teams can develop a shared understanding of customers' ...

An investment mindset can help businesses spend their B2B marketing budget more wisely and develop an actionable and scalable B2B marketing strategy. An investment mindset is, quite plainly, a ...

First, Procter & Gamble. Then, General Electric. And, now, Nestlé. They're all tossing aside the "digital marketing" distinction, and recognizing that all marketing needs to be digital – that this ...

Shark Tank investor Robert Herjavec attended a business discussion with Grant Cardone, which premiered on October 4, 2022, via his YouTube.