A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted ... Understanding customer behaviors is now a vital component of post-COVID marketing ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

interest in marketing mix analysis and channel modeling has surged. While enterprise brands have long benefited from these insights, smaller businesses running multi-channel marketing can also ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Data-driven decision making: Make informed budget allocation decisions based on robust data analysis ... marketing decisions. This article Meridian, Google's open-source Marketing Mix Model ...