In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Marketing Mix Modeling. PODCAST: AdExchanger Talks. The Behavioral Economist’s POV On Marketing Measurement. BY Allison Schiff // May 6th, 2025. Marketing measurement is messed up – it’s hard to argue ...

Marketing mix modeling helps businesses to optimize their marketing spend and target the right customers in the right places. Read the complete article for detailed insights on the benefits of ...

Getting The Marketing Mix Model Numbers Right. It’s the inescapable tale of garbage in, garbage out. Unless the accuracy of data that feed marketing mix modeling can be simply and reliably ...

Marketing mix modeling is a macro budget-level analysis. It does not depend on visibility into the consumer journey, or require user-level data such as impressions and clicks, in order to run the ...

Marketing mix modeling (MMM) is a relatively new concept that combines a variety of marketing channels with large data sets of historical performance data. This combination helps channel marketers ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

Higher-quality marketing mix models will also capture the combined impact of multiple channels working synergistically and offering better returns than the marketing channels working independently.

LONDON--(BUSINESS WIRE)--A leading marketing analytics solutions provider, Quantzig, has announced the completion of their latest marketing mix modeling report for a dietary fiber foods supplier ...