The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Marketing Plan Definition: The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of ...

Marketing mix makes up the business plan of the company and if planned and executed well, it can contribute to the success of a business. The successful development and implementation of marketing ...